LEXUS & THE& Partnership

Challenge

Reduce the bounce rate and enhance time spent onsite

Lexus, the luxury vehicle division of the Japanese automaker Toyota, in collaboration with its media agency, THE&Partnership (a GroupM Company), wanted to reduce their user bounce rate and enhance the time spent on site by users landing on the Lexus website.

Fanplayr activity was integrated as part of the wider communication strategy deployed by THE&Partnership, with a view to enhancing the value of the traffic generated by said media campaigns.

Solution

Thanks to Fanplayr’s capability to detect and identify users’ behaviour and its ability to recognize valuable segments and combinations of such segments, Lexus users were targeted with personalized messages that engaged them longer on the Lexus site. By interacting with users onsite with the right message, in the right moment and in the right context, Fanplayr technology enabled Lexus to enhance the engagement of their users online and as a result improve performance of the Lexus website vs key KPIs.

Results

In the first month of activity Fanplayr was able to reduce user bounce rate by 28%, increase the number of pages viewed by 33%, and reduce the number of users spending less then 10 seconds onsite by 23%.