Features
Real-time behavioral personalization to improve user experience and site performance
Overview
How We Work
Fanplayr's software analyzes web users’ behavior, identifying parts of the conversion funnel where new value can be realized, and uses our patented Segmentation as a Service technology to capture and apply first-party website visitor data-in-motion using artificial intelligence, machine learning and custom business rule sets to deliver highly segmented and targeted content and interactions to optimize conversions as well as to achieve other desired business outcomes and defined performance metrics.
Improving Visitor Experience
Fanplayr’s mission is to Make Behavioural Data Actionable by providing real-time intelligence and actionable insights for websites and services, enabling behavioural personalization for visitors. Fanplayr’s service empowers businesses to understand and interact with visitors by analyzing their behavior and thus understanding their intent, and then providing a personalized real-time experience.
Site Metrics
Fanplayr’s Service generates significant uplifts to conversion rates, average order value, revenue per visit, new customer acquisition rates and improves the visitor experience driving increased loyalty.
Our Product Modules
- Behavioral Analytics Dashboard (Insights)
- Real Time Segmentation
- On-site Targeting with Personalized Offers and Messages
- Integrations with Email Service Providers, CRMs and other applications
- Web Push Notifications
- Product Recommendations
- Product Rankings
- Personalized SMS
- Site Speed Analytics
Analytics
Discover
From Window shopper to Purchaser, First time visitor to Loyal customer, Price sensitivity to Brand sensitivity. Discover and understand the site metrics that lead to your conversions.
Determine
Watch how your sales-cycle performance changes over time while gaining access to a number of drill-down metrics. Determine what works and what does not, which cohort converts better than others.
Decide
Identify key characteristics among converting customer profiles to determine segmentation and targeting strategies.
Segmentation
New Customers
Fanplayr can help identify behavior and deliver incremental conversions by targeting users who would otherwise bounce.
Purchase History
Know how often a visitor is on your site, how many times they convert, at what price points and many other historical factors to determine which targeting options are likely to drive conversions.
Behavioral Targeting
Use 100s of collected visitor and behavioral attributes to align messages and offers with implicit and explicit visitor intent.
Segmentation as a Service
Use our powerful Segmentation as a Service API to connect and extend functionality on your site. Identify cohorts of users and using our API, target them in any way you like.
Messaging
Targeted Messaging
Create personalized and engaging messaging targeted at visitors as they navigate your site.
On-Site Offers
Identify the best incentives to entice users, and deliver them in real-time to increase conversions.
Email Collection
Add fresh new leads to your email list by enticing visitors to give their email address using a segmented approach. Stop spamming them with popups.
Optimization
A/B Testing
Choose what percentage of your overall visitor traffic you want to target with offers. You have complete control to change the targeting with a simple button click.
Offer Testing
Add multiple offers to a targeting strategy and let Fanplayr identify the most effective offer.
Analyze Performace
Adjust your strategies as you examine various performance based reports and customer profiles Fanplayr generates.
Creative Editor
Extensive Templates
Get going quickly by simply choosing the right creative from an extensive array of templates. You can also edit every aspect to make it look exactly the way you want.
Multi-Device
Easy previews to help you see how things look on desktop vs mobile, and even at any breakpoint you'd like.
Cross Platform
Completely cross-browser creative that makes sure it looks the way you want it, irrespective of the browser or OS.
Web Push Notifications
Assured Delivery
With Web Push Notifications, unlike email, rest assured that your messages reach all current subscribers, when you want them to.
Browser Compatability
Use our powerful previews to know exactly how your notifications would look on every targeted system, before you send them out.
Retargeting & Scheduling
Automate notifications to users who abandon your site, carts, or even manually schedule notifications for upcoming events and sales. You can use Fanplayr's market leading segmentation to target just a cohort of users.
Smart SMS
For any objective
Re-engage hesitant customers or keep them informed.
Fully personalized
Customize segments, bulk and triggered messages. In any language.
No additional integration
Set-up and launch are even easier than usual.
Product Recommendations
Fast and easy implementation
Set-up and launch couldn't be easier, we take care of everything.
Relevant to the user
Predict user preferences and rank products on your desired metrics. In real-time.
On-site and Off-site Delivery
Suggest products on-site or retarget and re-engage them via email and web push notifications.
Fanplayr SiteSpeed
