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White Papers
White Papers
Digital Marketing in an Age of Privacy: The Intelligent Solution (August 2021)
By Nirvikar Singh.
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Banking After COVID: Remaking Customer Journeys (January 2021)
By Nirvikar Singh.
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Digital Commerce in the Post-COVID Network Age (October 2020)
By Nirvikar Singh.
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The Digital Last Mile in E-Commerce: The Fanplayr Behavioral Data Hub (December 2019)
By Nirvikar Singh, Professor of Economics, UCSC.
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The Transformation of Retailing: Empowering the Online Retailer (June 2017)
By Nirvikar Singh, Professor of Economics, UCSC.
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Research Papers
Power, Privacy and Personalization in Digital Commerce (February 2021)
By Nirvikar Singh, Rajiv Sunkara and Simon Yencken.
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Trends in Digital Marketing: The Digital Last Mile (January 2020)
By Nirvikar Singh and Simon Yencken.
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Other's Research
Deloitte - How the cookie crumbled: Marketing in a cookie-less world
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Consumer-data privacy and personalization at scale: How leading retailers and consumer brands can strategize for both
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The consumer-data opportunity and the privacy imperative
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A Typology Of Online Window Shopping Consumers
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The Value of First Impressions: Leveraging Acquisition Data for Customer Management
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Personalized digital marketing recommender engine
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Harvard Business School: Why Online Retailers Should Hide Their Best Discounts
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