PartyCasino is an online casino first launched in 1997, today part of Entain plc. The casino offers over 500 different games ranging from casino classics like Blackjack and Roulette to a wide variety of online slots.

Challenge

Increase the number of First Deposits.

The strategies we developed for Party Casino focus on closing the gap between the number of registrations and the number of first deposits.

We have two objectives. The first is to generate more registrations, but the second and most important is to stop users from losing interest and encourage them to make their first deposit. By using the Welcome Offer, which includes free spins upon making a first deposit, we remind users why they should deposit straight after registering.

RESULTS

Segmented Strategy

Using Fanplayr's patented Segmentation-As-A-Service technology to ensure the activity was targeting the right user at precisely the correct moment, Party Casino were able to deliver onsite engagements with a FTD conversion rate of 25%.

"Using Fanplayr's Segmentation As A Service technology, Party Casino were able to better harness and understand our 1st party data. As a result we were not only able to exceed our acquisition targets in Q1, but also arm ourselves with the insight to continue to drive performance for the rest of the year." - Dee Ulusoy – Senior Campaign and Content Manager