Style Store is the first Trend Concept Store in Argentina. An accessible luxury brand with both online store and physical stores located in the best shopping malls throughout the country. Style Store specialises in products across multiple categories , including watches, jewellery, technology, audio, music & vinyl, sunglasses, fragrances, make up & skin care, sustainable mobility, books, fashion accessories and lifestyle.

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Fanplayr provides Style Store with a full suite of ecommerce services that enable the client to successfully segment different kinds of customers based on their browsing behaviours and also deliver against specific onsite KPIs such as: increase in conversion rate and incremental AOV. The services Fanplayr provide include: on-site segmentation, email collection, web push notifications and product recommendations.


In the last 6 months, Fanplayr targeted only 6% of total visits but generated 19% of total orders, whilst also delivering an AOV 44% higher than the site wide AOV. Additionally, using Email Collection and Web Push Notifications, Fanplayr is able to help the client build a pool of users that proactively accept to receive direct communication from Style Store outside the website. Finally, Fanplayr’s Product Recommendations technology is deployed to display the most suitable products to the right user at the right time, generating further incremental revenue all without reducing the client’s margins.

“Thanks to Fanplayr we have access to a full suite of services that smashed our revenue number and created a pool of affiliated customers. We look forward to continuing to leverage the amazing solutions Fanplayr can offer”, said Gabriel Safirsztein, CEO of Style Store