Over the past two years the digitization process has accelerated in every industry, transforming the relationship that consumers have with businesses and with institutions, such as banks. In fact, the banking sector has undergone a rapid transformation with the development of home and mobile banking channels that have increasingly become a now common habit for users.
Fanplayr, through its behavioral segmentation patented technology, tried to improve the user experience of banking institutions’ customers by answering the question: "How can the physical customer journey be replaced and integrated by a productive and rewarding online path?". In order to do that, Fanplayr has tried to make users’ behavioral data actionable through ad hoc messages and strategic actions that could satisfy the needs of customers and site visitors in real time.
“Gli strumenti utilizzati da Fanplayr si basano sul Behavioral Data Hub. Uno strumento che si fonda sull’intelligenza artificiale e che può aiutare gli utenti, guidandoli in più aspetti della loro customer journey. La comprensione del viaggio dell’utente all’interno del sito permette un miglioramento continuo del servizio offerto. Il settore del banking, come altri settori di spicco su cui opera il nostro business, rappresenta un campo di prova interessante per la nostra piattaforma che cerca di dimostrare la sua versatilità anche nel settore dei servizi” Enrico Quaroni, VP Global Sales Fanplayr
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