Fanplayr, a best-in-class, real-time analytics and segmentation company which provides Behavioral Personalization for Web Sites and eCommerce globally, announced today that it has opened a New York office at 401 Park Avenue South (9th floor) and has named digital marketing expert Charles Whittingham as its VP, US Sales, based in New York. Charles, who is a seasoned marketing and media sales executive with over 35 years of experience in starting and growing successful companies, is most notably a founding member and CRO of the video platform BrightRoll, which he successfully sold to Yahoo in 2014.