Despite the difficulties of past years, Italy has always played a primary role in the luxury business. In 2021 there was a surge in sales on digital channels, with a + 27% compared to 2020, which contributed to the gradual recovery of the sector through online sales.
Fanplayr’s strategy applied to luxury has the primary aim of providing a personalized experience to satisfy the user's wishes in real time, an aspect that is even more crucial in this type of business. The purpose of the service's action is, therefore, to create a unique and unrepeatable customer journey for each user.
“Like every sector, the luxury sector must also be analyzed and optimized starting from the characteristics that make it unique. Precisely for this reason, Fanplayr has managed to obtain relevant results, since it has acted on the real needs of brands in order to improve online performance. The key to success was to focus on exclusivity, pampering the user and trying to fulfill his wishes while visiting the site. This has allowed us to expand our customer's sales channels, opening up to a multi-channel perspective that can continue in parallel both online and offline", commented Enrico Quaroni, Fanplayr's VP Global Sales.