Stop using discounts to attract your users, start knowing them better and leverage their behavior. Instead of churning out codes, brands should be using offers and discounts in exchange for an activity they want consumers to complete, such as placing an item in their basket or providing an email address. The smart use of discounts pinpoints web visitors who are at a certain stage in the customer journey and targets them with the right incentive to purchase. Read more on the guest post that Andrew McNab, VP Emea @Fanplayr wrote for CX Today!