The health emergency has completely revolutionized the approach of shoppers, marking in a few months a change of pace that probably would have come in ten years. However, often we read of negative opinions on e-commerce, which is perceived more as an enemy to be fought than as an ally. The strategy that everyone should pursue, from the food world to the fashion one, from the beauty brand to the auto one, is to adapt to e-commerce to grow, to find a new sales channel, alongside the physical one.
Discover how Kiko Milano - Italian professional cosmetics brand founded in 1997 - has focused on online sales and which results it has achieved with Fanplayr.