Throughout the COVID-19 pandemic more and more automakers turned to online to sell their cars.
A shift that started with BMW back in 2015 and that now includes other major OEMs, including Stellantis, Daimler and VW.
This change also coincides with the growth of privacy regulations and the abandonment of third-party cookies by the major search engines.
These elements, which could be business-critical, could also be a great opportunity for the automotive sector.
Creating a digital strategy that leverages first-party data and studies in-depth user behavior online, can in fact be of great help to increase vehicle sales both online and offline.
Dave Hendry, Regional Sales Director UK at Fanplayr, explains in these articles how behavioral data can be the cornerstone of a commercial strategy, even where online sales can seem more complex.