Fanplayr continues to expand its presence in the European market with the opening of a new office in Spain, with the goal of promoting brands that operate in retail, tourism, telecommunications, automotive, banking, energy, insurance and entertainment.

Juan Sevilliano will lead the Spanih division, that manages both spanish and portoguese markets.

"Our clients are delighted with Fanplayr's behavioral prediction technology," says Juan Sevillano, VP Iberia of Fanplayr. "The analytical view of customer data coupled with its segmentation capabilities helps customers develop attractive campaigns that achieve a significant increase in their conversion rate, as well as have a profound impact on their overall results."

Simon Yencken, co-founder and CEO of Fanplayr, points out: "Spain is a sufficiently mature market to welcome our predictive technology in key business and financial sectors. And I am sure that the implementation in this region will be something very beneficial for all the innovative brands that operate in Spain and want to offer the best digital experience for their customers."

Press Coverage: Yahoo Finance (EN) Marketing Directo (ES) Programmatic Spain (ES) Indisa (ES)