The UK’s relaxation of lockdown restrictions is set to expose how some brands have become disconnected from consumers during the coronavirus crisis.

In the post-Covid economy, companies need new technologies to understand customers and their preferences and persuade them to book holidays, hospitality and leisure experiences or return to stores and showrooms.

The progressive banning of third-party cookies impact on the way e-business interact with their clients and push companies to adopt new solutions to keep the communication relevant and personal.

Understanding user's behaviour is key to continue to drive performance online, facilitating personalized interactions.

Andy McNab, VP EMEA at Fanplayr, covers this topic on New Digital Age.