There is no e-commerce project that could be considered solid that does not take into consideration a data analysis tool that seeks customer loyalty. The issue is to generate new potential sales, but also to take care of personal data and to avoid the increasingly annoying bombardment of banners when entering while browsing the net or simply when checking email.

A firm that promotes these strategies is Fanplayr, which in Mexico is guided by Mariano Tripiciano, and whose clients include airlines and automobile manufacturers.

Read Rogelio Valega Fanplayr's profile on El Heraldo de Mexico!

El Heraldo de México