E-Commerce has brought selling advantages too numerous to mention. But one thing it lacks is the experience of looking a customer in the eye, interpreting their body language, and tailoring a pitch on the fly to accommodate their character.

Instead, sellers are often forced to utilize a more blanketed sales approach, which can result in fewer conversions. But Simon Yencken, the co-founder and CEO of Fanplayr, doesn’t believe it has to be this way.

Interview with CEO Simon Yencken