Newsroom

Read interviews and press articles to stay updated with the company news!

Press Inquiries: pr@fanplayr.com

Fanplayr Announces Global Expansion

Fanplayr’s SaaS-based platform empowers online merchants to increase sales, improve average order value and optimize purchase incentive margins through dynamic and targeted online offers

21 June 2013

7 Hot Summer Marketing Strategies For Merchants

In order to influence the purchasing decisions of the consumers who have taken time out of their busy summer to visit your site, consider implementing real-time targeting to help close the sale. Fanplayr, for instance, offers a Smart & Targeted product that analyzes a merchant’s site to determine the profiles of visitors that would be the most receptive to specific offers.

7 May 2013

Fanplayr Announces Smart & Targeted Analytics

BUSINESS WIRE – Fanplayr, the leader in targeted, real-time e-commerce offers, today announced the availability of Smart & Targeted Analytics at Magento’s Imagine Conference in Las Vegas, Nevada. “We love the idea of driving sales through purchase incentives but wanted to avoid blanketing every visitor with the same offer”.

19 April 2013

Fanplayr Named Magento Gold Partner

BUSINESS WIRE – Fanplayr, the leader in targeted, real-time e-commerce offers, today announced an upgrade from Bronze to Gold Industry Partner status with Magento, a division of X.commerce, an eBay Inc. company, the leading e-commerce platform designed to empower online merchants and help their businesses grow.

2 April 2013

Barebones Workwear Boosts Conversion Rates With Fanplayr

BareBones WorkWear, a provider of outdoor and work-related footwear and accessories, has increased conversion rates and average order values since beginning a pilot in January of the Smart & Targeted Conversions Platform for targeted digital promotions from Fanplayr.

4 March 2013

Fanplayr Launches New Feature For Magento Users

Wouldn’t you like to be able to extend an offer to a shopper to nudge them into making a purchase on your website just at the right moment? But at the same time, not have to discount prices for those who are likely to pay full price without an incentive? Fanplayr attempts to do this selectively and “intelligently” so merchants don’t have to treat each visitor the same.

26 February 2013

Startup Roundup: Who's Getting Funded

Fanplayr’s strategy is to foster conversations on eCommerce sites, and the company raised $2 million to help accomplish that goal this week. Founded in 2011, Fanplayr aims to upsell through the eRetailing world and its pricing platform is performance-based, as TechCrunch notes. Denali Venture Partners led the round of funding.

29 January 2013

Fanplayr Raises USD $2M To Help Drive E-commerce Sales

Fanplayr, a service designed to help drive more traffic to e-commerce sites, has raised USD2m in seed backing in a round led by Denali Venture Partners. The service tracks user behaviours on e-commerce sites, comparing shoppers that go on to make a purchase with users showing similar browsing patterns and tastes, who do not buy anything on the site. Fanplayr then recommends a strategy to convert a bigger portion of visitors coming to these e-commerce sites into sales.

19 January 2013

Fanplayr Raises $2M Seed Round To Help More E-commerce Sites Upsell Like Amazon

Palo Alto-based Fanplayr, a startup focused on driving conversions on any website that offers an eCommerce component, today announced a new $2 million seed investment round, led by Denali Venture Partners. The two-year-old startup wants to help websites of all stripes offer up an Amazon-style recommendation, upsell and sales conversion mechanism, without a minimum of hassle and with more guidance than you’d get from a standard website data tracking product like Google Analytics, and will use the new funds to help it expand its sales and marketing efforts to get the word out to a wider audience.

19 January 2013