Why Online Retailers Should Hide Their Best Discounts
Online retailers should take a tip from brick-and-mortar shops: Shove your best deals to the back of the store. Research by Thales Teixeira and Donald Ngwe.
9 May 2018
Online retailers should take a tip from brick-and-mortar shops: Shove your best deals to the back of the store. Research by Thales Teixeira and Donald Ngwe.
 **Fanplayr co-founder and vice-president, operations Derek Adelman was in Sydney this week visiting customers and partners. As Simple welcomes Fanplayr to our ecosystem of partners helping marketers with the intelligent deployment of their marketing resources, we caught up with Derek and asked him what Fanplayr’s partnership with Simple will deliver marketing teams.**
Translation of an [article in Japanese](https://www.fashionsnap.com/the-posts/2017-03-01/fanplayr/)