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Fanplayr to bring behavioural data to Simple playbooks

![Derek](/assets/posts/blog/2018-04-18-fanplayr-to-bring-behavioural-data-to-simple-playbooks-01.png) **Fanplayr co-founder and vice-president, operations Derek Adelman was in Sydney this week visiting customers and partners. As Simple welcomes Fanplayr to our ecosystem of partners helping marketers with the intelligent deployment of their marketing resources, we caught up with Derek and asked him what Fanplayr’s partnership with Simple will deliver marketing teams.**

18 April 2018