At least 74% of marketers say targeted personalization increases customer engagement. See how Fanplayr adds intelligence to your marketing campaigns by analyzing and segmenting visitor traffic.
Mobile marketing has been around for a while, but now even small businesses are waking up to the reality that an optimized mobile marketing strategy isn’t a luxury — it’s a necessity.
How many times have you visited a Web site and been greeted with one of those automated agents looking to engage you in "conversation"? Or encountered a pop-up or display advertisement mysteriously linked to something you just bought or were researching?
Mariano Tripiciano, head of operations for Europe Fanplayr, a company founded in Palo Alto that offers an industry technology to eCommerce world based on the proposal of intelligent discounts generated in real time, to increase the average basket of the users and the online sales of virtual store.
Zanox Conversion Workshop booster in the marketing funnel, made with Fanplayr and Remintrex.
Fanplayr recently landed in Italy and caters to e-commerce through an artificial intelligence system and is able to track visitors in online stores, offering real-time intelligent discounts. The tactic is the opposite of what the Americans call "spray and pray", i.e. spread promotions without any kind of rationality.
Big data, another buzz phrase that has popped up recently, has always been in use to drive various types of marketing and sales campaigns. Essentially, the concept was primarily used by large enterprises such as Microsoft and Amazon to gather extreme amounts of customer data to analyze trends and assess behavior at large. Thankfully, with the democratization of big data and wide adoption and innovation in technologies, startups can leverage the power of intelligence through data affordably.
The digital marketing conference DMEXCO wrapped up in Cologne, Germany, today, with plenty of interesting ideas being exchanged from over 600 journalists and 32,000 industry vets from around the world!
???Fanplayr the industry leading ‘Data+Actions’™ Service for eCommerce retailers, today announced a partnership with Rand Marketing – a full service digital agency specializing in interactive marketing campaigns, digital strategy and web site development for Magentoand WordPress sites.
The ability to shop online has made it that much easier for merchants to learn about their customers – retailers can analyze shoppers’ purchase histories, look at which items they are viewing, research how much time they spend on each product page and identify what triggers people to buy.