Visitor Behavior analysis explains how Conversion Rates can be improved - pleasant purchase experiences create repeat customers
Translation of an [article in Japanese](/assets/posts/2017/10/article-japanese.pdf)
26 October 2017
Translation of an [article in Japanese](/assets/posts/2017/10/article-japanese.pdf)
As a digital marketer, i’ve always relied on A/B testing in order to verify the impact marketing actions have on my client’s users. Most of you will be familiar with this technique; for those who are not, i’m referring to a controlled experiment with two (or more) variants whose goal is to identify changes to user experience that increase or maximize an outcome of interest. This tries to answer questions like “is my call-to-action better off in green or red?” from a scientific perspective.
See listing [here](/files/blog/EC-no-Mikata-Japan-market2017.pdf)
Translation of an [article in Pubblicita Italia](http://www.pubblicitaitalia.it/2016061758229/digital/fanplayr-primo-semestre-in-crescita-del-36-vs-2015)
Translation of an [article in Engage.it](http://www.engage.it/interviste/commerce-intelligente-grazie-ai-big-data#)
Original article from [article in ViralCaffe](http://www.viralcaffe.com/12774_fanplayr/)
Translation of an [article in MediaKey.tv](http://www.mediakey.tv/index.php?id=leggi-news&tx_ttnews%5Btt_news%5D=62687&cHash=4caf07cfc91604b0d26b6f4ea0e75a3c)
Translation of the [article in EC No Mikata](https://www.ecnomikata.com/ecnews/13719/) by Ms. Rei Fukushima
As covered by The New Indian Express and other India-based press outlets, including: Business Today India, India Today, TechCircle.in, VC Circle, India Infoline, Telegraph India, and over 70 more.
As written by Inc’s John Boitnott, to make your business thrive in 2016, you need to make your customers feel truly known: Today’s customers have an overabundance of choices and will happily dump an impersonal brand for one that pleases them with personalized offerings.