Fanplayr's study addresses the challenges posed for advertisers with new privacy regulations and the end of third-party cookies, and suggests the implementation of Artificial Intelligence as a resource to solve them.
Fanplayr continues to expand its presence in the European market with the **opening of a new office in Spain**, with the goal of promoting brands that operate in retail, tourism, telecommunications, automotive, banking, energy, insurance and entertainment.
Simon Yencken, co-founder and CEO @Fanplayr, and Andy McNab, VP EMEA @Fanplayr, share a few predictions on the state of online retail for 2022.
Fanplayr continues to growth and announces the hiring of Jack Hallahan as Vice President of Sales for the U.S.; David Ticconi as Managing Director for Australia and New Zealand; and promoted Mariano Tripiciano to Managing Director of the Americas.
Shane Barker, a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions, interviewed Simon Yencken, the CEO and Co-Founder of Fanplayr. Tune in to find out how you can get visitors more engaged and turn them into qualified leads for your business!
The Cyber ??5 are certainly the most awaited period of the year for those who work in the eCommerce sector. In addition to being the five hottest days of the fall season, Black Friday and Cyber ??Monday are interesting indicators to predict the trends that will characterize the Christmas shopping season. Precisely for this reason, it is necessary to be prepared to officially launch purchases with targeted strategies to offer consumers the most personalized shopping experience possible.
E-Businesses need to think about smart strategies to take on the holiday season this year. With Google preparing to deprecate third-party cookies and budget decreasing while online sales are increasing, eTailers must adopt smart digital strategies to increase their revenues keeping very attentive to consumers' privacy. Ready to learn some suggestions from Fanplayr?
How to continue using data to create personalized experiences in a world where search engines will no longer allow the use of cookies? Fanplayr has thought of an effective solution that takes into account the needs of marketers and the user's desire for privacy.
Automotive industry is facing a great opportunity turning online to sell cars. Behavioral segmentation, AI and first-party-data could be a great help to increase vehicle sales both online ad offline. Let's discover how!
As web users concern about privacy grows and third-party cookies are about to be phased out by Google (after Safari and Mozilla), Fanplayr has developed a new propriety solution, PrivacyID, that protects user data by assigning user identifiers and anonymizing the information collected, allowing customers to access the information without breaking privacy regulations or compromising user security. Ready to learn more?